During nine years having the old scoreboard, it generated $890,000 and it cost $350,000. Head Football Coach Chris Massey, Athletic Director Jerry Creel, Assistant Superintendent for Administration Stephen Harrell, past Superintendent Arnold Adair and Superintendent Victor White all discussed buying a new scoreboard a year and a half ago after encountering persistent problems every week.
“The old scoreboard was having some technology problems, the screen kept messing up and every time we had to fix it, we would lose money,” Massey said.
Consequently, the athletic directors decided that is was time for a new scoreboard. The new scoreboard cost $633,000 and, within the next ten years, is projected to generate $1.5 million in funds for football, soccer, softball, baseball and swimming. To continue the accumulation of profit, the advertising contract offers four different package deals that companies can buy: diamond, platinum, gold, and sliver. The prices range from $5,000-$40,000 a year for three to five years, depending on the package bought. The silver package is the basic package and only comes with two features. The diamond package is the biggest deal and can be purchased with eleven features.